중국 인터넷경매의 현황 및 활성화 방안

Abstract

With the rapid development of internet, E-business has developed quickly, which has greatly increased the facility and flexibility of market and changed the human life and work pattern. According to the report issued by iResearch in 2008, the transaction size of online purchasing market in China has reached ￥53.15 billion in the first half of 2008, while the transaction volume of Chinese internet auction has reached ￥8.06 billion in 2006 and the users involved in the internet auction has reached to 35 million.

Though electronic commercial transaction scale that allow fetters to internet according to the computer diffusion and internet practical use population's increase recently is increasing rapidly, consumption way that existing consumers buy goods of this is because corporations according to variableness change circulation way by electronic commercial transaction such as cybermall or internet auction.

Internet auction is receiving much hailings in point that participation consists on-line without transaction place that is increasing rapidly the latest in terms of purchase of various goods is available until service as well as used article and new product such as mode of dealing of decision-making consumer center and price tradeoff in goods decision and price decision and search of various goods in cheaper price, consumers are preferring. Is in trend that auction site that there are many auction present beginning internet Auction in domestic is operated and is increased continuously.

However, internet auction rises, followed by a series of corresponding problems, such as the state and enterprises' lower informatization, the credit problem of internet transaction, the fraud and crime, and the backward logistics system. Studying on the current Chinese internet auction and comparing with Korean internet auction market, this paper reveals the problems and shortages of Chinese internet auction market, and puts forward some programmes that can promote Chinese internet auction as well.