한국해양대학교

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글로벌 정기선사의 비즈니스 포트폴리오 분석을 통한 경쟁전략에 관한 연구

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dc.contributor.advisor 신영란 -
dc.contributor.author 이성제 -
dc.date.accessioned 2019-12-16T02:46:26Z -
dc.date.available 2019-12-16T02:46:26Z -
dc.date.issued 2017 -
dc.identifier.uri http://repository.kmou.ac.kr/handle/2014.oak/11522 -
dc.identifier.uri http://kmou.dcollection.net/jsp/common/DcLoOrgPer.jsp?sItemId=000002383162 -
dc.description.abstract Abstract Global liner shipping business environments fluctuate drastically because of several factors such as over supplying of ships and slow down of world trading since the 2008 global financial crisis. Under these circumstances, shipping companies have been directly affected by the impact of the drop in freight rates and have recorded a large deficit for several years. Many of the companies suffering from financial difficulties eventually went bankrupt and were merged by other companies. Hanjin Shipping was bankrupt and, APL,China Shipping, CSAV, UASC and Hapag Lloyd met new owner from end of 2014 to middle of 2017. And, Japanese big 3 liner shipping companies (MOL, NYK & K Line) announced that they would merge the portion of their liner shipping operations by the end of 2016. Recently, OOCL is said to be taking place in COSCO. The market structure of the global liner shipping industry, which has dominated more than 20 years by big 20 companies, collapsed in just three years. Of course, these results are not simply done with management performance. Several companies were funded by the government because of the term industry In a difficult market environment, it would be difficult to carry out large-scale financing for M&A with the power of individual corporations without the aid of the government and creditors. It can not be denied that the support of the Government and the creditors has been significant. However, despite the sponsorship of the government and creditors, some companies were bankrupt or merged. And some companies have managed to achieve superior managerial performance despite lack of these supports. Therefore, it needs to be investigated in terms of competition strategies, except for external factors such as government intervention. Global liner shipping companies have struggled to gain competence through mainly cost superiority strategy such as expanding the amount of vessel with the input of energy saving big size vessel, forming strategic alliances and executing merger and acquisitions. But, despite the fact that all companies have managed to control the cost by cost superiority strategy, the results showed differently during the reorganization of the market. That means cost superiority strategy alone is insufficient in management to achieve company goals The purpose of this study is to investigate the effectiveness of the diversification strategy implementation in global liner shipping companies. This study analyzed the current status of the portfolio of global big 20 liner shipping companies by vessel-type and business referring to the annual report and business disclosures in November 2014, when the market was just around the corner. Then we divided into four groups.(A group: diversified vessel operation & diversified business portfolio, B group: diversified vessel operation & simple business portfolio, C group: simple vessel operation & diversified business portfolio, D group: simple vessel operation & simple business portfolio) And this study yielded the following findings by calculating the relevance of 10 years ' management performance to each type of work. - Global liner shipping companies try to diversify shipping related businesses rather than non shipping related businesses - Global liner shipping companies deploying various business portfolios showed high management performance. - Global liner shipping companies deploying simple portfolios have relatively low management outcomes and were often acquired in the process of redeveloping the market - Business diversification is more effective in maintaining financial stability rather than increase sales The study found that the global liner shipping company should consider the diversification strategy in order to ensure long-term stability and gain a cost advantage through synergy effect This study aims to determine roles of top management and organizational business portfolio management in the company strategy implementation. -
dc.description.tableofcontents < 목 차 > Abstract i 제1장 서 론 1 제1절 연구의 배경과 목적 1 제2절 연구의 방법 및 구성 3 제2장 글로벌 정기선 해운시장의 환경 변화 5 제1절 글로벌 정기선 산업의 특징 5 제2절 글로벌 정기선 산업의 현황 6 제3절 글로벌 정기선 산업의 위기 및 시장 재편 원인 8 1. 상품 교역량 증가세의 둔화 8 2. 선복량 공급과잉 9 3. 해상운임의 하락 10 4. 글로벌 정기선사의 경영 및 재무구조 악화 11 제3장 글로벌 정기선사의 사업다각화에 관한 고찰 13 제1절 사업다각화에 대한 이론적 고찰 13 1. 사업다각화의 의의 13 2. 사업다각화의 동기 15 3. 사업다각화의 유형 17 4. 사업다각화와 경영성과에 관한 연구 22 제2절 글로벌 정기선사의 사업다각화 현황 분석 24 1. 자료의 수집 및 표본 수집 24 2. 선형별 포트폴리오 현황 분석 25 3. 사업별 포트폴리오 현황 분석 26 4. 글로벌 정기선사의 다각화 유형 분류 30 5. 글로벌 정기선사의 다각화 유형별 경영 실적 비교분석 및 시사점 33 제4장 다각화 전략을 중심으로 한 글로벌 정기선사의 경쟁 전략 연구 39 제1절 글로벌 정기선사의 경쟁전략 39 1. 경쟁전략의 의의 39 2. 경쟁전략의 유형 및 특징 40 3. 글로벌 정기선사의 경쟁전략 42 제2절 주요 글로벌 정기선사들의 경쟁 전략 연구 46 1. Mearsk의 경쟁전략 46 2. K Line의 경쟁전략 51 3. EMC의 경쟁전략 55 4. OOCL의 경쟁전략 60 5. ZIM의 경쟁전략 63 6. HJCL의 경쟁전략 69 제5장 결론 75 제1절 연구결과의 요약 및 시사점 75 제2절 연구의 한계점과 과제 77 참고 문헌 79 <국내 문헌> 79 <외국 문헌> 80 부 록 81 -
dc.format.extent iii, 128 p. -
dc.language kor -
dc.publisher 한국해양대학교 해양금융물류대학원 -
dc.rights 한국해양대학교 논문은 저작권에 의해 보호받습니다. -
dc.title 글로벌 정기선사의 비즈니스 포트폴리오 분석을 통한 경쟁전략에 관한 연구 -
dc.type Dissertation -
dc.date.awarded 2017-08 -
dc.contributor.department 해양금융·물류대학원 항만물류학과 -
dc.contributor.affiliation 한국해양대학교 해양금융물류대학원 -
dc.description.degree Master -
dc.subject.keyword 글로벌 정기선사, 비즈니스 포트폴리오, 사업다각화, 경쟁전략 -
dc.identifier.holdings 000000001979▲000000007040▲000002383162▲ -
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글로벌 정기선사의 비즈니스 포트폴리오 분석을 통한 경쟁전략에 관한 연구.pdf Download

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