중국 컨테이너 해운기업의 경쟁전략에 관한 연구

Abstract

Container transport is a modern mode of transportation. After a long period of development, it has been a mature stage of development nowadays. At this stage, the container transportation technology has developed maturely, and the idea of ​​transporting goods by means of containers has been widely recognized. On the one hand, identified and popularized containers become an important carrier for multimodal transport. It can be said that people’s living is now inextricably linked to containers. On the other hand, the continued steady development of world economy depends on containers transport, and the role of containers is increasingly becoming more and more important. Simultaneously, we are also soberly aware that the container shipping market is a highly free competitive market, with the development of container transportation capacity and the slowdown of the global economy, the container shipping industry nowadays has become an extremely competitive period. The specific performance is as follows: Market concentration is getting higher and higher; Mergers and Acquisitions are developing into a frequent and common form; The scale of companies is getting bigger and bigger; The trend of ships is larger and larger; However the freight rate is absolutely low, so what the container transport companies is under a high pressure. Therefore the container transport enterprises should face up to many opportunities and challenges. Container transport is really progressed and entered into a new period of development. How container companies can develop and grow based on the current market is an urgent issue of Chinese container transport enterprises.

The first part of this thesis introduces the research background, significance, research methods and theoretical review of the study; the second part briefly introduces the development status of the container shipping industry from both international and domestic perspectives. Through objective comparison, it is not difficult to analyze the competitive advantages and disadvantages of Chinese container shipping companies; meanwhile, it obviously formulates the development of Chinese container shipping company’s competitive strategy, eventually the enhancement of Chinese container shipping company's competitive strategy, implementation of competitive strategy can promote the development of Chinese container shipping company.

Through concrete and specific research, Chinese container shipping companies should adopt and focus on the business strategies in order to achieve new competence due to the great the external environment. Under the guidance of the correct corporate strategy, it can be visual that Chinese container shipping companies can achieve the more significant accomplishments in a fiercely competitive marketing environment.