부산신항 항만배후단지의 활성화 방안에 관한 연구

Abstract

Recently, world major container terminals enhance competitiveness among other terminals and try to attract the transshipment cargo, by doing not only its own large development of facility and procurement of hinterland simultaneously, but also offer customers an special incentive. Through this effort, terminals attract container shipping lines and multinational corporations, and then, they make the port and the hinterland take on the greater role in the development of the national and region economic. Therefore, this paper present hinterland revitalization methods. Firstly, through SWOT analysis, this paper address Busan new port's strength, weakness, opportunity, and threat, By using the 4P(Product, Price, Place, Promotion) strategy, which is marketing analysis technique, present strategies for the activation of the new port's hinterland.