인터넷 검색포탈의 시장구조분석에 관한 연구

Abstract

Internet search services hold the key to helping consumers to access and sort the wealth of information. As new search Providers enter successively, they are trying to take a competitive advantage in search service market. We estimated the structure of search service market to regard the degree of overlap among search engines' results as a similarity measure.

This study identified a market structure in the level of the whole URLs and different structures in the level of search keywords. In conclusion, these models could be a useful tool to aid in developing tool to in developing search service strategy formulation.