환황해권 항만의 화주선호도에 관한 연구

Abstract

Globalization of the world economy has made trading environment without barriers, facilitating the globalized management of multi-national enterprises, companies have become more competitive or fallen behind.

This also has been true in shipping·port industries. A number of container shipping companies tried Merges & Acquisitions(M&A) of each other, strategic alliance and securing exclusive terminals.

Some major ports can attract cargo traffic by offering incentive and specialized facilities. However, When it comes to small-and-medium ones, it is difficult to attract major shipping companies so that they strengthen their competitiveness by coastal shipping connected to major ports.

Also, the vast majority of cargos of Small & Midium(S&M) ports is related to characteristics of their hinterland and consigners of the cargos largely influence the ports.

To improve competitiveness, marketing strategies are necessary for S&M ports to attract consigners around hinterland, and to strengthen connection to major ports.

The earlier studies aimed to determine port choice The subject of the earlier study for determinants of port choice consisted of shipping, forwarding and operating companies. In this study, Analytic Hierachy Process(AHP) and factorial analysis for shippers, using container ports in pan-yellow sea area, were conducted.

Furthemore, existing studies were on major ports, but this study is on domestic small-and-medium ports. And with the increase of traffic volume to China, the subject of the study is focused on pan-yellow sea ones. Therefore, this study is conducted to find ways for minor ports to achieve competitiveness by researching preference of shippers around pan-yellow sea ports.

This paper consists of six chapters. The first one describes the purpose and background of the study, the second one is about comparative consideration for preceding researches related to port choice, environmental changes of shipping and port, and deduction of determinant of port choice. The third chapter describes research model and detailed method to accomplish the purpose of study. The fourth one shows outlines of AHP and factorial analysis, and the detailed process of deducting the importance of hierarchy structure of port choice determinant. The fifth chapter reviews and draws an incentive program suitable for shippers using west coastal container ports. The sixth chapter, at the conclusion, comprehensively reviews the results of actual proof analysis, suggests implication and proposes breaking and future directing point of this study.

To analyze the port choice hierarchy, factorial and AHP analysis were conducted based on the survey for shippers using west coastal ports.

As the result of analysis with 17 factors, 6 main factors, port service, port operation and geographical condition, connectivity to hinterland, port cost, accessiblity and facilities were chosen.

Based on this, AHP and correlation analysis of each factor were conducted. And the results were shown as cost, service, facility, connectivity, accessibility and operation in order.

In addition, inducement methods of shippers were also found by focusing on prompt administration, cargo handling processing, and information network service.

Several ways for incentive program, the most important factor based AHP analysis, to influence shippers around west coastal port were reviewed.

As the result of review for the incentive program of domestic container ports, it was shown that three ports, Gun-san, Dae-san and Mok-po, offer incentive to shipper while two ports, Pyeong-tak and Dang-jin, do not.

Therefore, the former three ports need to reinforce the existing incentive program while the latter ones introduce it.