한국해양대학교

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부산항 환적화물 유치를 위한 대상 항만 선정 연구

Title
부산항 환적화물 유치를 위한 대상 항만 선정 연구
Author(s)
윤은영
Keyword
Transshipment Cargo, Portfolio, BCG Matrix, Origin/Destination
Issued Date
2017
Publisher
한국해양대학교 대학원
URI
http://repository.kmou.ac.kr/handle/2014.oak/11365
http://kmou.dcollection.net/jsp/common/DcLoOrgPer.jsp?sItemId=000002330675
Abstract
In 2015, the total container throughput of Busan Port increased by 4.1% to 19.45 million TEU, while the throughput of transshipment cargo increased by 7.6% to 10.8 million TEU, indicating that transshipment cargo is increasing in importance in terms of both growth rate and market share. In the Northeast Asia region, mainly China, Japan, and Russian Far East ports use Busan port as transshipment port. Therefore, in this study, we want to derive port of marketing for transshipment of transit port of Busan port by analysis of distribution route (O / D) and portfolio analysis of major port of Korea, Japan, and Russia using Busan port as a transshipment port. The result indicated, Tianjin, Qingdao, Dalian, and Shanghai were included as key marketing target ports for the transshipment of Busan port. Ports requiring continuous marketing are Ports in Shenzhen, Xiamen, Hakata, Nagoya, Yokohama, Ningbo, Vladivostok, Tokyo, and Osaka. As a result of the selected ports, it can be used as a marketing strategy for attracting transshipment cargoes to Busan port and as a basic data.
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물류시스템학과 > Thesis
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부산항 환적화물 유치를 위한 대상 항만 선정 연구.pdf Download

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