프레이트 포워더의 컨테이너 선사 선정 요인에 관한 연구

Abstract

The transportation of the trade shipment is combined with very important factor in the international logistics. The importance about the freight forwarder who handled logistics works of the trade shipment for their shipper and consignor are increasing as well as the trade shipments are increasing together with global trade of the open, freedom, manufacture, sale.

In this study, the four main factors that were chosen to be considered for line shipping companies's selection include price-related factors, quality-related factors, factors related to customer service, factors related to reputation of a liner shipping company. For the specific details, two to four factors from the key factors were selected and composed with a total of fifteen sub-factors.

In order to analyse with AHP, factors of choosing the liner shipping companies by international freight forwarder' selection was divided into four stages. The questionnaire survey was also conducted for relative comparison. AHP analysis results of the survey found that factors related to reputation of liner were the most important, followed by the Price-related factors, quality-related factors, factors related customer service on major and medium-sized freight forwarder.

For small-sized freight forwarder, price-related factors were the most important, followed by the factors related to reputation of liner, quality-related factors, factors related customer service.

According to the analysis results of the two-stage lower selection factors, average of rate, elasticity of rate and speed of rate negotiation are the most important factors among the price-related factors. secondly the awareness of liner, financial state of liner and reputation of liner were found to be important factors in the factors related to reputation of liner.

In the study, every choice is not considered because of the limitations of AHP and the factors such as ingredients, and various accessories were not selected as rating factors.

However, this quantitative framework on this business will provide a competitive basis on marketing strategies for the liner company.