Nowaday, Northeast Asia is expected to become a center for world economy, in terms of economic scale, economic growth rate and trade volume. To get with a fast-growing economy, Korea, China and Japan as economic center in Northeast Asia are competing to secure national competitiveness, meanwhile trying to develop and improve the logistics infrastructure for increased trade volume.
The port of Gwangyang as second largest port in South Korea is a complex logistics hub-port and 16th largest port in the world. It's throughput reached 234 million tons including 2.1 million TEU of container cargo in 2011. On the other hand, even though Gwangyang port has a potential for further development, thanks to the geographical advantage, hardware and software logistics system enough to treat the planed cargo volume and port volume-based incentive system, Gwangyang port is facing with new challenges in sustainable port competitiveness against neighboring ports.
The previous studies on the port of Gwangyang, especially container terminal, have emphasized what is the best port activation strategy and which port marketing strategy is more efficient.
In this point of view, this study tris to investigate which competitive factor is more efficient to create more container volume. Literature reviews for analysing on the situation of Gwangyang port and forming the research model, and survey and multiple regression method for finding out more efficient competitive factor are used.
As results of this study, 5 perspectives-port facilities, geographic location, promotion, service and cost are presented.
Firstly, it presented that modernized port facilities should be considered. Especially, quay crane must have out reach enough to overcome ship's breadth and be equipped twin spreader.
Second perspective is the geographic location strategy. It proved that more liner service, more activated hinterland area and well connected transportation system is needed to create more container volume.
Promotion strategy as third perspective represented that publicity activities, port incentive system and conducting international seminar are useful for more container volume.
Forth perspective is service strategy and it proved that more various port service to ship is demanded. For this, one stop calling system should be introduced for reducing calling and smooth cargo handling. Encouraging port service companies' business activities and port expert education system should also be needed.
Finally, port rental charge and landing charge as cost perspective have not effect container traffic volume creation.