한국해양대학교

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광양항 컨테이너 터미널의 활성화 방안에 관한 연구

Title
광양항 컨테이너 터미널의 활성화 방안에 관한 연구
Alternative Title
A Scheme for Revitalization of Kwangyang Container Terminal
Author(s)
洪性寅
Publication Year
2002
Publisher
한국해양대학교
URI
http://kmou.dcollection.net/jsp/common/DcLoOrgPer.jsp?sItemId=000002173798
http://repository.kmou.ac.kr/handle/2014.oak/8697
Abstract
Kwangyang container port completed on December 1997 is now required to plan the new strategy to attract the traffic, responding to the change of port circumstance sensitively.


In this study, we have studied the real needs of the customers who use Kwangyang Port and identified how to satisfy their needs.


The following paragraph is the summary of this study.


First, the important factors to activate Kwangwang Container Terminal are to secure the various route and increase the number of call.


As the strategy of the discrimination, for shippers, it has to focus on increase the number of call, secure the various route, and construction of advanced multi-logistics area and for shipping company, it has to induce support of government and authorities concerned, and down the handling charge.


Secondly, the important factors to attract T/S cargo at Kwangyang Port are geographical location, promotion activity to introduce Port and expansion of Port facilities.


As the strategy of the discrimination, for shipping company it has to practice FTZ(Free Trade Zone), positive promotion activity and provide high-quality port logistics service.
Appears in Collections:
해사경영학과 > Thesis
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000002173798.pdf Download

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