Kwangyang container port completed on December 1997 is now required to plan the new strategy to attract the traffic, responding to the change of port circumstance sensitively.
In this study, we have studied the real needs of the customers who use Kwangyang Port and identified how to satisfy their needs.
The following paragraph is the summary of this study.
First, the important factors to activate Kwangwang Container Terminal are to secure the various route and increase the number of call.
As the strategy of the discrimination, for shippers, it has to focus on increase the number of call, secure the various route, and construction of advanced multi-logistics area and for shipping company, it has to induce support of government and authorities concerned, and down the handling charge.
Secondly, the important factors to attract T/S cargo at Kwangyang Port are geographical location, promotion activity to introduce Port and expansion of Port facilities.
As the strategy of the discrimination, for shipping company it has to practice FTZ(Free Trade Zone), positive promotion activity and provide high-quality port logistics service.