세계 도시 부산을 위한 전략과 방안

Abstract

This study seeks methods for Busan to accommodate the globalization, localization, and information-orientation trend which gained momentum after 1990s, through a strategy called place marketing as a method for city revitalization.

Thus it attempts to understand the local characteristics and history of Busan as a city and the proper direction for place marketing of Busan.

Chapter 1, with which begins the main part of this study, gives a definition for global city and a city analysis of Busan in order to formulate an image of Busan as a global city. Chapter 2 examines the concept and characteristics of place marketing. Chapter 3, through case examples of place marketing, seeks application method of place marketing on Busan and Chapter 4 examines future tasks in order to transform Busan into a global city.

In order for Busan to attune to periodical trend of globalization, it must nurture not only tradition and modernism but also cultural power which incorporates the future. For that end, not only the history of spatial development of Busan but also its future direction must be sought.

Busan has a history of developing from a colonial city built by the Japanese. It is a true fact that Busan has shown an anamorphic transformation, along with a rapid development, after Liberation. In order to understand how Busan, with such an anamorphic form, can possess its own unique spatiality, this study suggests that we benchmark 1) managing Busan's characteristics, 2) enhancing its spatial charm, and 3) establishing cultural strategies, through place marketing. Specific goals for applying such strategies on Busan can be listed as following.

In order for Busan to become a global city, 1) establishment of Busan's identity, 2) utilization of cultural resources and infrastructures, 3) designing the city environment of Busan, 4) development centering on locally characteristic cultural sources and application, in need of a cultural focus, 5) changing of perception of the ocean and nurturing of oceanic cultures, 6) making festivals a trademark for Busan, and 7) exchange and cooperation among the government, citizens, and enterprises are needed. Most of all, finding the ingredients for making Busan a 'Busan like' city, as well as transmitting and developing those ingredients, is required. Rather than expecting Busan to possess all the features of all the other cities, one must require Busan to become most "Busan-like,' in possession of its unique color. Only then will Busan become a truly global city, which attracts interest from the outside world with its charm as an oceanic cultural city, equipped with culturally complex features and identity.