Recently, rapid growing economic growth and rising income levels, most people comes interested in scuba diving. In Korea a diving instructor had two roles at first, broaden the base of diving, and second, they also managed the diving shop. So, equipment sales is their main source of income. We called them "Pro Shop".
In this study, we are intended to the development of scuba diving industry, also studied the consumer behavior and satisfaction by expensive diving equipment by the scuba diver trainees. We surveyed scuba divers and were analyzed by SPSS Win Kr 18.0 program.
The Results are as follows. Gender of the survey participants were male(63.1%), female(36.9%) respectively. As age analysis, 20'~30's are most. They purchased expensive diving equipment the pro shop(r=0.91, p=. 000) and diving instructor(r=0.87, p=. 000), they revealed higher satisfaction. Therefore, scuba diving trainee would buy the expensive equipment in Pro-Shop, if they were well-educated.
So, growing proportion of female participants we need to consider and prepare for equipment, in particular, the design, And pro shop in order to grow properly, along with aggressive education and training and caring individual students to instill in the future for scuba diving facility satisfaction, colleague satisfaction with the direction of education and equipment.