한국해양대학교

Detailed Information

Metadata Downloads

프레이트 포워더의 운송인 선택요인이 고객반응에 미치는 영향에 관한 연구

Title
프레이트 포워더의 운송인 선택요인이 고객반응에 미치는 영향에 관한 연구
Alternative Title
A Study on the Effects of the Customer Response on Choosing Carrier by Freight Forwarder.
Author(s)
황태산
Publication Year
2016
Publisher
한국해양대학교 해양금융·물류대학원
URI
http://kmou.dcollection.net/jsp/common/DcLoOrgPer.jsp?sItemId=000002302834
http://repository.kmou.ac.kr/handle/2014.oak/10482
Abstract
Since the economic crisis originated from the U.S of 2008, shipping business hasn’t been regaining from long-term depression and all the shipowners have been trying to change organizational environment.

It is time to try to get the differential advantage at shipping market through checking and analyzing the factor that makes choose various shipping enterprises, although operating shipping enterprise is in more difficult situation than in the past especially due to decline in real economy.

In this Study, I’d like to consider following two things as subject of study to do research how the factor for choosing break-bulk cargo carrier by freight forwarder have effects on customer response.

First, I want to investigate the concept of factors for choosing clearly by considering preceding research.

Second, I want to investigate how the factors for choosing have fffects on customer response and shipping company’s confidence, while offering shipping service.

Enfin, it one of the most important factors for successful operation to establish long-term relationship based on confidence with customers.

Therefore, we have to realize the environmental change of shipping companies and don’t hesitate to use marketing strategy according to establishing long-term directed customer relationship.
Appears in Collections:
항만물류학과 > Thesis
Files in This Item:
000002302834.pdf Download

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.

Browse