海洋레저스포츠産業發展戰略에 관한 硏究

Abstract

The interest in the marine leisure sports is rapidly growing with increments of the leisure time due to the five-day working a week and the increased GDP. The regional governments are trying to attract massive investments into the marine leisure industry through holding promotional events such as international leisure exhibitions and yacht rallies.

However, the domestic demands for marine leisure sports substantially didn't increase comparing with those of the advanced countries. Currently, few studies have been made on the industrial factors for the promotions of the marine leisure sports but on the aspects of sport activities.

In this study, the environmental factors on the marine leisure sports have been investigated and compared with those of the advanced countries by utilizing pre-established data and information. Furthermore, the recognition level, the determinant factors and selection intentions of the domestic people on the marine leisure sports have been investigated to examine the current status and future perspectives of marine leisure sport participation. Additionally, the analytic hierarchy process(AHP) questionnaire has been made through a panel of the experts in marine leisure sports, and the AHP analysis have been made to provide suggestions for vitalizations on the marine leisure sports industry.

First of all, the environmental factors on the marine leisure sports have been investigated through the correlation analyses between the number of the leisure boats(yacht and motor boat) per 1,000 persons and the environmental factors of industries.

It has been founded that the number of the leisure boats(yacht and motor boat) per 1,000 persons has shown substantially significant correlations with eight major factors, such as the GDP per capita, the quality of life, the interests in health·safety·environments, the lengths of coastal line, and the efficiencies of the government policies.

Especially, the eight factors showed relatively high scores in the advanced countries of marine sports, such as Norway, Finland, New Zealand, Sweden, Australia, USA and the Netherlands. In other words, such countries had generally a large number of leisure sport boats. This finding implies that the recognitions on the social environments for the marine leisure sports should be improved, and the relaxations of the laws and the regulations in marine leisure sports to be revised in order to facilitate the further development of the industry well as.

Through the investigations on the recognitions of the non-marine-sports-users and the actual users, it has shown that the general public, currently unexperienced people, intend to spend their time for the beauty of scenery and the family's recreations. On the contrary, it has shown that the actual users are mainly spending their time with sports manias and sports clubs.

It has shown that 74.0% of the general public spends less than ￦100,000 for one time, and 80.8% of them expects to spend less than ￦1,000,000 a year. 54.4% of the actual users spend their marine leisure activity within ￦1,000,000 per year.

For the periods of leisure time and the places, it has shown that both the general public and marine sports users want to enjoy one-day leisure sports(including moving and playing time), which implies that the most appropriate places for the marina regions are within 2-hours by one-way trip and have attractions such as beautiful scenery.

The investigations on the future intentions of using the marine leisure sports have shown that the two group have got the identical main purposes. They want to spend their time not only for the sports itself but also for the varied leisure activities such as relaxations, travels, leisures, businesses and etc.

Finally, AHP analyses have shown the importance of the way of vitalization on marine leisure sports industry. Especially, in terms of the relative importance among developmental strategy factors, the establishment of facilities infrastructure had the highest importance, following by the revision of laws and systems, the promotion of social-culture foundation and the further development of associated technologies.