Due to the rapid development of the world, Global Supply Chain Management has proliferated. It has became increasingly fierce competition between companies and Forwarders are also currently expected its role as a comprehensive logistics service provider in all areas of packing, warehousing, consolidation, transportation from the role of a simple initial forwarder. Among them, consolidation is a key part of the forwarding business, and it is an important factor to enhance logistics competitiveness.
The purpose of this research is to investigate what the forwarder selection factor of the LCL(Less than Container Load) consolidation forwarder would be and to suggest the way of improving customers satisfaction. The methodology is composed of both literature study and empirical study.
Through preceding research analysis and interview, drew out 16 detailed factors and conducted a survey. Subsequently carry out AHP, IPA analysis based on survey.
The results of this study are summarized as follows.
First, by using AHP analysis prioritize selection factors of LCL Consolidation Forwarder. The result showed that Business Capability(31.7%) was the most important and cost(27.1%), service(23.2%), reputation(18%) followed.
Also, 2 factors regarding Business Capability(On-time pickup and On-time arrive, Ability to solve problems) and 2 factors regarding Cost(general expense, Cost related to storage and warehouse using) ranked in Top 5 out of total 16 elements.
Second, IPA analysis show all of factors regarding Business Capability are more important than the others. In addition 8 factors belong to maintenance strengthening area and The core improvement areas include experience and know-how about work and ability to solve problems.
As a result of two analysis above, it was clear that Business Capability is the most important factor choosing LCL Consolidation Forwarder.