한국해양대학교

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POS data를 활용한 구매 반응(Demand Response Function)에 관한 연구

Title
POS data를 활용한 구매 반응(Demand Response Function)에 관한 연구
Alternative Title
The Research for Demand Response Function based on POS data
Author(s)
성익제
Publication Year
2004
Publisher
한국해양대학교 대학원
URI
http://kmou.dcollection.net/jsp/common/DcLoOrgPer.jsp?sItemId=000002174388
http://repository.kmou.ac.kr/handle/2014.oak/8402
Abstract
We knew many approaches to maximize the sales in the prior books and research. But realistic research to analyze retail market systematically is rare. Because of difficulty of obtaining sales data and figure the elements realistic. So this research aims to identify different factors in the Grocery retail market that influences manufacturer. Grocery POS data was collected and then we developed an effect assessment model to analyze demand response in the different channels. Further more, we propose the demand response function and alternative management method for different goods including the revealed factors to improve efficiency in real retail market.
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물류시스템공학과 > Thesis
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