These days, Shipping industrial environment including the world bloc economy, WTO System's sailing, freight space surplus and development of information technology, transportation technology & combined transport, is rapidly changed and the liner shipping companies which have put special stress on quantitative expansion for those days are making their ceaseless efforts for enhancing their international competitiveness and securing & keeping company's competitive advantage to realize continuous growth, and it is gathering strength in its significance of securing company's competitive advantage. Therefore, this study is to generally examine the liner shipping companies' various competitiveness factors for and, based upon such the factors, to comparatively analyze the Great World 10 liner shipping companies' competitiveness of which freight forwarders in charge of the multimodal transportation have knowledge, and then suggest a plan for strengthening the liner shipping companies' competitiveness in logistics and service.
The purposes of this study are as follows.
First, to examine the forwarders' recognition degree of importance on the liner shipping companies' competitiveness factors,
Second, to analyse the actual competitiveness which the forwarders are recognized about the World Great 10 liner shipping companies,
Third, to grasp the priority order of each competitiveness factor for the world great 10 liner shipping companies.
Based upon the above analysis, this is to suggest a strategy for raising up Korean liner shipping companies' competitiveness.
To achieve the above-mentioned purpose of this study, documentary research and positive analysis were carried out.
In addition, this study is to suggest the determinants of liner shipping companies' competitiveness by means of documentary research and interview with scholars & the industry experts, to grasp importance on the liner shipping companies' competitiveness factors which they have perception via questionnaire against the international forwarders, to analyse the actual condition of each liner shipping company's competitiveness and to analyse the order of the liner shipping companies for the competitiveness factors.
As a result of its analysis, it is found out that liner shipping service is an industry which must need high-tech equipments and facilities including ship, harbors, etc. and, on the other hand, its competitiveness is as entirely as exposed owing to its strong internationality and so customer relationship service, as an important competitiveness factor, is gathering strength.
Based upon the above analysis, this study suggests a plan to improve CRM(Customer Relationship Management) as follows.
First, an effective logistics network like general logistics center jointly with harbors or the local manufacturers, should be built up and furthermore be equipped with a competitive logistics service system.
Second, a logistics information system indispensably required to effectively furnish value-added service by the liner shipping companies should be built up.
Third, an inland differentiation strategy concentrated on the liner shipping companies' value-added service should be needed.
Fourth, it is very important that customer acknowledgement and loyalty should be kept through strengthening communication with customers.