한국해양대학교

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부산신항 항만배후단지의 활성화 방안에 관한 연구

Title
부산신항 항만배후단지의 활성화 방안에 관한 연구
Author(s)
박현정
Publication Year
2010
Publisher
한국해양대학교 대학원
URI
http://kmou.dcollection.net/jsp/common/DcLoOrgPer.jsp?sItemId=000002175023
http://repository.kmou.ac.kr/handle/2014.oak/9171
Abstract
Recently, world major container terminals enhance competitiveness among other terminals and try to attract the transshipment cargo, by doing not only its own large development of facility and procurement of hinterland simultaneously, but also offer customers an special incentive. Through this effort, terminals attract container shipping lines and multinational corporations, and then, they make the port and the hinterland take on the greater role in the development of the national and region economic. Therefore, this paper present hinterland revitalization methods. Firstly, through SWOT analysis, this paper address Busan new port's strength, weakness, opportunity, and threat, By using the 4P(Product, Price, Place, Promotion) strategy, which is marketing analysis technique, present strategies for the activation of the new port's hinterland.
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항만물류학과 > Thesis
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