부산항의 전략적 발전 방안 연구

Abstract

Nowadays, Northeast Asian container ports compete with each other fiercely to become the hub port. Busan container port competes with main container ports in China, Taiwan, Japan to attract transshipment container traffic from North-Shanghai in China to far-east Russia. The Korean government is trying to make Busan as the hub port in this region. However, China will construct the Dayangshan and Xiaoyangshan mega container terminals near Shanghai, and the Japanese government has produced a new port development plan, the so-called "Super Hub Port". Under these circumstances, this paper aims to suggest competitive strategies for Busan container port to attract the container traffic in Northeast Asia, and to compete with the developments of other countries in the area.

The proposed model is combined with SWOT (Strength, Weakness, Opportunity, Threat) and AHP (Analytic Hierarchy Process) to study the possible development strategy of Busan Port.

On the first level, the overall goal of this thesis is to develop sustainable competitive advantage-based strategies for Busan Port. On the second level, there are 4 groups (Strength, Weakness, Opportunity, Threat) that contribute to the goal, and, on the third level, each group consists of 6 elements.

Then, using the 4 groups and 24 elements, an appraisal questionnaire, written in the pairwise comparison from analyzes trends that groups of experts prefer. As a result, this thesis calculates the relative importance of the evaluation criteria used.

In summary, this study analyzed the relation between the evaluation criteria and port competitiveness and suggested the development strategy of Busan Port, and, are expected to contribute to options for the expansion of Busan Port in the future.